Who is Etna Bike Experience?
Alessandro Pasqua is one of the very few officially certified cycling guides in Sicily, registered with the AGCI (Italian Cycling Federation).
He guides visitors through the lava slopes of Etna and the green trails of the Nebrodi, for the pure pleasure of discovering his homeland. Each tour combines nature, culture, and enchanting silence: day trips, multi-day experiences, and customized itineraries. A profession born from a genuine passion for Sicily.
Alessandro's ambition was to transform certified cycling tourism expertise into a recognizable brand with a professional digital presence that communicated differentiation from improvised guides.
We needed a visual identity that conveyed the region's values and a genuine passion for cycling tourism, a website that would appeal to tourists seeking authentic experiences in Sicily, and a simple and intuitive booking system that would allow for seamless tour bookings.
The challenge
— Transforming an exclusive certification and a genuine passion into a visible online business requires more than just on-the-ground expertise; it requires an identity that communicates professionalism, a website that converts visitors into attendees, and tools that allow for seamless bookings.
SERVICES
- Business Planning: 00 - Summary, 01 - Current Situation, 02 - Big Idea, 03 - Market Analysis, 06 - Branding, 07 - Marketing, 09 - Sales, 14 - Conclusions.
- Website & SEO: Website launch, UI/UX page design, Invoicing system, Product/service catalog creation, Multilingual website translation, Legal information and compliance, SEO & SGE Setup, Content and page updates.
- Social media: Social profile setup (Meta).
- Design & Production: Posters.
- Tools & Analytics: Shopify, Calendly, Google Business Profile, Google Search Console.
- Consulting: General consulting, Shopify consulting.
TECHNOLOGIES
- Meta
- Shopify
- Calendly
Results
Today Alessandro Pasqua is not only an excellent guide, he is a recognizable brand that tourists find seeking authentic experiences in Sicily.
The visual identity tells its story in a logo, the website converts curiosity into bookings with an intuitive system, while analytics and Google Profile build a presence that grows organically. A certified guide has found the digital voice to be discovered by the world.
Thanks to
the merit of
Francesco De Pasquale― CEO
Valerio Roggero― Sviluppo commerciale
Floriana Gulino― Art Director
