Full installation and configuration of Google Analytics 4 for advanced website activity tracking: creation and linking of the GA4 account to the site with data stream setup, direct tracking code implementation, configuration of basic events (page view, scroll, outbound click, form submit, purchases), setting up custom conversions and goals based on the client's funnel, creation of custom audiences for remarketing, setup of predefined reports and custom dashboards for key KPIs, verification of correct tracking on desktop and mobile, optional connection with Search Console, basic training for autonomous use of reporting.