Who is DOC Drink On Catering?
DOC Drink On Catering is a premium bar catering service founded by Valerio, an experienced professional behind Rome's finest bar counters. Specializing in tailor-made mixology, DOC serves private and corporate events in Rome and the surrounding province (30-200+ guests) with over 60 signature drinks, mocktails, and scenic décor.
Valerio's ambition was to differentiate DOC from commodity bar services, positioning the brand as a "tailored experience" where every drink tells a story and every event is a sensorial experience.
To achieve this vision, we needed business planning that translated our mixology passion into a scalable business model, a professional digital presence to compete with established players, and a CRM tool to manage event pipelines and customer journeys.
The challenge
— Bringing signature mixology and premium bar design to private events requires more than technical expertise; it requires an infrastructure to manage customer pipelines, communicate differentiation versus commodity services, and scale operations while maintaining artisanal quality.
SERVICES
- Business Planning: 00 - Summary, 01 - Current Situation, 02 - Big Idea, 03 - Market Analysis, 04 - Products/Services, 06 - Branding, 07 - Marketing, 08 - Editorial Plan, 09 - Sales, 14 - Conclusions.
- Website & SEO: Website launch, UI/UX page design, Billing system, Product/service catalog creation, Legal and compliance information, SEO & SGE Setup, POS configuration, Content and page updates, Email/SMS marketing, CRM management, Product/service catalog management, Offers and promotions.
- Social media: Social profile setup (Meta), Meta organic management, Meta advertising management.
- Design & Production: Business cards, Posters.
- Tools & Analytics: Shopify, Google Search Console, Google Analytics 4.
- Consulting: General consulting, Shopify consulting, Social Media Marketing consulting.
TECHNOLOGIES
- Meta
- WhatsApp Business
- Shopify
Results
Today, DOC is no longer a mobile bartender; it's a premium brand that clients choose to showcase their events. Business Planning has structured sensory direction into a scalable model, the website and CRM system professionally manage customer pipelines, and the organic social media presence tells each event's unique story.
Excellent craftsmanship has found its voice, making itself heard and chosen in the Roman market.
Thanks to
the merit of
Francesco De Pasquale— CEO
Valerio Roggero― Business Development
Floriana Gulino― Art Director
Bianca Pangrazi― Social Media Manager
