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About Pizza Amor
Pizza Amor brings authentic Roman pan pizza to Randazzo, in eastern Sicily: not the Neapolitan pizza the area already knows, but a category of its own, with recipes combining Roman and Sicilian ingredients, from Bronte pistachio to Bologna PGI mortadella. The restaurant is open for lunch and dinner, with a menu ranging from pizza by the slice to traditional first and second courses.
Bringing a new product to an area where pizza already has an established identity meant one thing only: being immediately recognized for what you are, without being mistaken for yet another pizzeria. Hence the work with MADE IN VISION on branding, the menu, materials and social presence, to convey the promise of Pizza Amor from the very first glance.
The challenge
— In Randazzo, pizza is known above all in one way, and it isn't the Roman one. Every new customer had to be won over by explaining, almost from scratch, why that crisp pan pizza wasn't just another pizzeria, but something that simply had never existed here before.
Services provided and technologies used
What we chose to activate, and the tools we used to make it real.
Consulting & Support: Dedicated WhatsApp group, General consulting, Social Media Marketing consulting.
TECHNOLOGIES
Meta
WhatsApp Business
Google
Behind every service, the right technology. Behind every choice, a strategy.
Results
We don't just measure what changes. We measure what lasts.
Today Pizza Amor no longer has to explain what makes it different: it says so on its own, from the menu to the Google listing, all the way to social.
Anyone looking for authentic Roman pizza in Randazzo finds a precise identity, consistent across every material, and a direct WhatsApp channel for a table or an order, without having to tell the story from scratch.
Madepossible by
Francesco De Pasquale― CEO
Floriana Gulino― Art Director
Daniele Oglialoro― Videographer
The Technical Team― Business Planning, Website & SEO, Social Media, Tools & Analytics, Consulting & Support