GUERRA ICE CLUB brings together two generations of dental technician expertise and custom grillz, and today it has an online shop designed to guide every client from design to purchase.
Every brand has a story to tell. We listened to it, and we made it visible.
We genuinely show what we built together. You can explore every detail live.
About GUERRA ICE CLUB
GUERRA ICE CLUB was born from a family of dental technicians active for over thirty years, who decided to bring their clinical expertise into the world of custom grillz: gold dental jewellery, with natural diamonds and certified biocompatible alloys. A niche product, for those who live hip-hop culture and are looking for a safety standard the market often fails to guarantee.
Bringing this expertise online, with a genuine purchasing journey from configuration to payment, required an e-commerce platform built from scratch and an identity able to convey clinical rigour and style together. Hence the work with MADE IN VISION on Business Planning, the website and brand materials.
The challenge
— Everyone who landed on the site, perhaps after seeing grillz on their favourite rapper, found an identity that told exactly who GUERRA was. But when they tried to take the next step, to turn that interest into an actual order, something broke down before the finish line.
Services provided and technologies used
What we chose to activate, and the tools we used to make it real.
Social media: Social profile setup (Meta), Meta organic management.
Design & Production: Business cards, Brochures, Posters, Letterhead, Badges.
Tools & Analytics: Shopify, Google Business Profile, Google Search Console, Google Analytics 4, Google Merchant Center.
Consulting & Support: Dedicated WhatsApp group, General consulting, Shopify consulting, Social Media Marketing consulting.
TECHNOLOGIES
Meta
WhatsApp Business
Shopify
Google
Behind every service, the right technology. Behind every choice, a strategy.
Results
We don't just measure what changes. We measure what lasts.
Today GUERRA ICE CLUB has a shop designed to guide the client from the first click to the finished grillz: online configuration, an impression kit shipped to their home, a 3D design preview before production, and payment in instalments too.
A journey capable of turning the family's own dental technician expertise into a clear purchasing experience, from beginning to end.
Madepossible by
Francesco De Pasquale― CEO
Floriana Gulino― Art Director
The Technical Team― Business Planning, Website & SEO, Social Media, Tools & Analytics, Consulting & Support
