Just 20 km from Munich, the excellence of Italian panettone now has a multilingual online shop that brings it to everyone looking for it, in Germany and beyond.
Every brand has a story to tell. We listened to it, and we made it visible.
We genuinely show what we built together. You can explore every detail live.
About LEOMIR
LEOMIR is an artisanal pastry workshop in Vaterstetten, near Munich, founded by master pastry chefs Mirko and Antonio, with over thirty years of experience in Michelin-starred kitchens and hotels. They produce panettoni and colombe with sourdough starter and 36 hours of natural leavening, selected in 2025 to represent Germany at the Panettone World Cup.
Bringing that same artisanal excellence online, in a shop able to reach both families and partners such as hotels and pastry shops, required a structured, multilingual platform. Hence the work with MADE IN VISION on the e-commerce website, branding and management tools.
The challenge
— Mirko and Antonio had just represented Germany at the Panettone World Cup, the most prestigious competition in the world for their craft. But that recognition risked remaining an isolated moment: right as the season that decides the entire year was approaching, the risk was that the story of that quality wouldn't reach the people who, at that very moment, were already looking for a panettone like theirs.
Services provided and technologies used
What we chose to activate, and the tools we used to make it real.
SERVICES
Business Planning: 00 - Summary, 01 - Current Situation, 02 - Big Idea, 03 - Market Analysis, 04 - Products/Services, 06 - Branding, 07 - Marketing, 08 - Editorial Plan, 09 - Sales, 14 - Conclusions, Business Planning update.
Tools & Analytics: Shopify, Iubenda, Google Business Profile, Google Search Console, Google Analytics 4, Google Merchant Center.
Consulting & Support: Dedicated WhatsApp group, General consulting, Shopify consulting, Social Media Marketing consulting.
TECHNOLOGIES
Meta
WhatsApp Business
Shopify
Iubenda
Google
Behind every service, the right technology. Behind every choice, a strategy.
Results
We don't just measure what changes. We measure what lasts.
Today LEOMIR has an online shop in Italian, English and German, with a catalogue and pre-orders ready for every season, a registered trademark and its own materials, from NFC cards to roll-ups, to bring to every trade fair or event.
The Vaterstetten production finally has a digital door representing it everywhere, from a home's display cabinet to the tables of a hotel in Munich.
Madepossible by
Francesco De Pasquale― CEO
Floriana Gulino― Art Director
The Technical Team― Business Planning, Website & SEO, Social Media, Tools & Analytics, Consulting & Support
