Who is LEOMIR
Leonardo Scala and Mirko Frustaci are master pastry chefs with thirty years of combined experience in the fine pastry sector, having managed Michelin-starred kitchens in Italy, Germany, and Switzerland, and trained at internationally prestigious schools such as ALMA and Cordon Bleu, alongside world-renowned masters.
Their vision was to transform this mastery into the creation of an artisanal panettone in Vaterstetten, Munich, operating with a mixed model that combines local production with B2B wholesale distribution and B2C eCommerce.
The main challenge was to transform a solid business idea, backed by expertise, into a truly systemic brand capable of scaling in the DACH market. The digital infrastructure (e-commerce site, social media profiles, automation), a consistent visual identity, and a structured go-to-market strategy were lacking.
The challenge
— A solid business idea, backed by thirty years of award-winning expertise, remained invisible in the German market: it lacked a visual identity, a coherent digital infrastructure, and a go-to-market strategy that could transform its expertise into a recognizable and scalable brand.
SERVICES
- Business Planning: 00 - Summary, 01 - Current Situation, 02 - Big Idea, 03 - Market Analysis, 04 - Products/Services, 06 - Branding, 07 - Marketing, 08 - Editorial Plan, 09 - Sales, 14 - Conclusions.
- Website & SEO: Website launch, UI/UX page design, Billing system, Customer account configuration, Product/service catalog creation, Pre-order setup, Multilingual website translation, Legal information and compliance, SEO & SGE Setup, Automation flows, POS configuration, Content and page updates, Email/SMS marketing, CRM management, Product/service catalog management, Offers and promotions.
- Social media: Social profile setup (Meta, WhatsApp Business), Organic Meta management, Meta advertising management.
- Design & Production: NFC Card, NFC display tag, Posters, Roll-ups.
- Tools & Analytics: Shopify, Iubenda, Google Business Profile, Google Search Console, Google Analytics 4, Google Merchant Center.
- Consulting: General consulting, Shopify consulting, Social Media Marketing consulting.
TECHNOLOGIES
- Meta
- WhatsApp Business
- Shopify
- Iubenda
Results
LEOMIR is no longer an idea, it is a complete brand: a consistent visual identity, an integrated digital infrastructure (eCommerce, Meta, Google, CRM, automation), a differentiating message in the DACH market, and an operating system ready to launch local artisanal panettone with starred credibility, competitive margins, and systematic scalability.
Thanks to
the merit of
Francesco De Pasquale― CEO
Valerio Roggero― Business Development
Floriana Gulino― Art Director
