We genuinely show what we built together. You can explore every detail live.
About Miora
Miora is an artisanal workshop of hand-sculpted candles: flowers, faces, vases and seasonal compositions in soy wax and marmorina, conceived as small works rather than simple candles. Each piece is created individually, often in limited edition, and offered directly through the social channels, where anyone who wants one can reserve it by direct message.
With production made of one-of-a-kind pieces and a community growing share after share, the need emerged to give Miora a consistent brand identity and a clear editorial direction: no longer isolated individual posts, but a recognizable voice able to tell every composition in the same language. Hence the work with MADE IN VISION on branding, marketing and the editorial plan.
The challenge
— Every arrangement came out perfect from the hands that sculpted it, yet telling its story online meant starting over every time: which light, which words, which tone was never obvious. The risk, behind every post published on instinct, was that hours of work would stay invisible in a few seconds of scrolling.
Services provided and technologies used
What we chose to activate, and the tools we used to make it real.
Social media: Social profile setup (Meta, WhatsApp Business), Meta organic management.
Consulting & Support: General consulting, Social Media Marketing consulting.
TECHNOLOGIES
Meta
WhatsApp Business
Behind every service, the right technology. Behind every choice, a strategy.
Results
We don't just measure what changes. We measure what lasts.
Miora now has a brand identity that accompanies every sculpted piece, even before it is photographed: tone, words and atmosphere decided upstream, not improvised post by post.
An editorial plan guides what to tell and when, and a WhatsApp Business profile gives anyone who wants a one-of-a-kind piece a direct and recognizable channel to request it.
Madepossible by
Francesco De Pasquale― CEO
Floriana Gulino― Art Director
The Technical Team― Business Planning, Website & SEO, Social Media, Tools & Analytics, Consulting & Support