Who is Miora?
Miora is an artisanal designer candle brand founded by a passionate creator who combines contemporary aesthetics and olfactory serenity.
Each Miora candle is designed as a complete sensory experience: elegant minimalist shapes, curated fragrances, sustainable vegetable wax. Operating through social media channels on Instagram and Facebook, Miora serves customers seeking conscious home decor, transforming everyday spaces into spaces of intentional beauty.
The aspiration was to evolve from a personal creation to a sustainable business with a strong identity and a structured market presence.
To achieve this vision, it required business planning that translated the passion for craftsmanship into a viable business model, a coordinated social media presence to consistently communicate the brand's values, and communication materials (catalogues, business cards) that elevated the perception of quality.
The challenge
— Transforming a genuine passion into a professional brand requires more than pretty candles and Instagram posts: it requires a business strategy that gives structure to the vision, coherence to communication, and professional credibility to what comes from the heart.
SERVICES
- Business Planning: 06 - Branding.
- Social media: Social profile setup (Meta, WhatsApp Business), Organic Meta management.
- Design & Production: Business cards, Posters.
- Consultancy: General consultancy, Social Media Marketing consultancy.
TECHNOLOGIES
- Meta
- WhatsApp Business
Results
Today, Miora doesn't just create candles; it builds experiences. Business planning has transformed passion into a clear business model, social media management fosters a consistent presence that communicates the brand's values every day, while catalogs and professional materials give tangible form to an identity that now speaks with a recognizable voice.
What was born from the heart has found the structure to grow.
Thanks to
the merit of
Francesco De Pasquale― CEO
Floriana Gulino― Art Director
