Who is VITAM

VITAM is the leading certified FAAC service center in eastern Sicily, led by the Leanza family with over 30 years of experience.

Specializing in smart home automation, integrated home automation, photovoltaic systems with regional incentives of up to 50%, advanced security, and air conditioning, they operate from Bronte, serving sophisticated owners and innovative SMEs in the provinces of Catania, Messina, and Syracuse.

The Leanza family's ambition was to scale from a local installer to a recognized regional systems integrator, positioning eastern Sicily as the technological hub of Southern Italy.

To achieve this generational vision, they needed business planning that translated thirty years of experience into a structured roadmap, a professional digital presence to reach sophisticated customers, and data-driven marketing tools to compete with the major national players.

The challenge

— Transforming thirty years of technical expertise into recognized local leadership required something no local FAAC service center possessed: an integrated business strategy that spoke to customers' hearts, not just their technical needs.

Services

- Business Planning
- Website
- Legal information and compliance
- SEO & SGE Setup
- POS Configuration
- Email marketing and Newsletter
- CRM Management
- Setup Meta social profiles
- Organic and advertising management Meta
- Appointment booking system
- Google Business Profile
- Google Search Console
- Google Analytics 4
- Microsoft Clarity
- NFC Card

Technologies

Shopify
Half
Calendar
Google
Microsoft

Results

Today, VITAM no longer sells automation, it creates intelligent ecosystems. Business Planning has given structure to the generational vision, the website engages sophisticated customers seeking online excellence, Meta campaigns transform regional photovoltaic incentives into concrete business opportunities, while CRM and analytics drive data-driven decisions that local competitors can't even imagine.

The family that repaired televisions has become the technological benchmark for smart homes in eastern Sicily.

Awards

— Francesco De PasqualeCEO
— Valerio RoggeroBusiness Coach
— Annarita ParisiSocial Media Manager
— Floriana GulinoGraphic Designer