We genuinely show what we built together. You can explore every detail live.

About PhysioMove

PhysioMove is the massage physiotherapy and postural exercise centre of Dr. Federica Pettinato: chiropractor, massage physiotherapist, lymphology specialist and exclusive Winback provider. Working alongside her are graduates in preventive and adapted exercise science, specialized in pilates, pelvic exercise, post-operative functional rehabilitation and postural exercise using the Mézières and Souchard methods. Two practices, in Bronte and in Catania, and a promise the centre repeats to every patient: regaining your balance.

When she opened the second practice in Catania, Dr. Pettinato faced a choice that was simple to understand and hard to make: continue managing growth with the same tools as before, or give herself a structure worthy of what the centre had become. She looked for a partner who understood the technical side without forgetting that on the other side there are people in pain who just want to know when they can be seen.

Services provided and technologies used

What we chose to activate, and the tools we used to make it real.

SERVICES
  • Business Planning: 00 - Summary, 01 - Current Situation, 02 - Big Idea, 03 - Market Analysis, 06 - Branding, 07 - Marketing, 08 - Editorial Plan, 09 - Sales, 14 - Conclusions, Business Planning update.
  • Website & SEO: Website launch, UI/UX page design, Multilingual website translation, Legal notices and compliance, SEO & SGE setup, Automation flows, Content and page updates, Email/SMS marketing, CRM management.
  • Social media: Social profile setup (Meta, WhatsApp Business), Meta organic management, Meta paid management.
  • Design & Production: NFC display tag, Business cards, Brochures, Posters.
  • Tools & Analytics: Shopify, Cal.com, Google Business Profile, Google Search Console, Google Analytics 4, Google Merchant Center.
  • Consulting & Support: General consulting, Shopify consulting.
TECHNOLOGIES
  • Meta
  • WhatsApp Business
  • Shopify
  • Cal.com
  • Google

Behind every service, the right technology. Behind every choice, a strategy.

Results

We don't just measure what changes. We measure what lasts.

Made possible by

Francesco De Pasquale
Francesco De Pasquale― CEO
Floriana Gulino
Floriana Gulino― Art Director
The Technical Team― Business Planning, Website & SEO, Social Media, Tools & Analytics, Consulting & Support

Every project is a chapter. The vision continues.