Who is PhysioMove?

PhysioMove is a center specializing in massage physiotherapy and postural exercises led by Dr. Federica Pettinato, who specializes in the Mézières Method, Souchard Method, and Winback technology. Operating from Bronte and later expanding to Catania, the practice applies a specialized clinical approach that combines manual therapy, post-operative rehabilitation, and corrective medical exercises.

A typical Sicilian healthcare SME: solid expertise, loyal local clientele, and ambitious local growth.

The expansion of their second office in Catania had heightened the need for digital tools to coordinate multi-location operations professionally and scalably. PhysioMove sought a partner who understood both the technologies and the specificities of the healthcare sector, capable of translating clinical expertise into a coherent digital presence.

The challenge

— The lack of a coordinated digital system for two locations meant wasting precious energy on fragmented manual management, instead of dedicating it entirely to patient care. The true heart of PhysioMove was at risk of being lost amidst the growing operational overhead.
SERVICES
  • Business Planning: 00 - Summary, 01 - Current Situation, 02 - Big Idea, 03 - Market Analysis, 06 - Branding, 07 - Marketing, 08 - Editorial Plan, 09 - Sales, 14 - Conclusions.
  • Website & SEO: Website launch, UI/UX page design, Legal and compliance information, SEO & SGE Setup, Automation flows, Content and page updates, Email/SMS marketing, CRM management, Offers and promotions.
  • Social media: Social profile setup (Meta, WhatsApp Business), Organic Meta management, Meta advertising management.
  • Design & Production: NFC exhibitor tags, Posters.
  • Tools & Analytics: Shopify, Calendly, Google Business Profile, Google Search Console, Google Analytics 4.
  • Consulting: General consulting.
TECHNOLOGIES
  • Meta
  • WhatsApp Business
  • Shopify
  • Calendly
  • Google

Results

Today PhysioMove has regained the freedom to be what it was born to be: a center of clinical excellence.

MADE IN VISION's digital infrastructure works quietly behind the scenes, managing operations, tracking performance, and optimizing the patient journey, while the PhysioMove Team can focus entirely on what they do best: transforming patients' lives through specialized care.

Thanks to the merit of

Francesco De Pasquale― CEO
Valerio Roggero― Sviluppo commerciale
Floriana Gulino― Art Director