Today patients choose the practice, day and time of their session on their own, and PhysioMove goes back to doing one thing only: bringing people back into balance.
Every brand has a story to tell. We listened to it, and we made it visible.
We genuinely show what we built together. You can explore every detail live.
About PhysioMove
PhysioMove is the massage physiotherapy and postural exercise centre of Dr. Federica Pettinato: chiropractor, massage physiotherapist, lymphology specialist and exclusive Winback provider. Working alongside her are graduates in preventive and adapted exercise science, specialized in pilates, pelvic exercise, post-operative functional rehabilitation and postural exercise using the Mézières and Souchard methods. Two practices, in Bronte and in Catania, and a promise the centre repeats to every patient: regaining your balance.
When she opened the second practice in Catania, Dr. Pettinato faced a choice that was simple to understand and hard to make: continue managing growth with the same tools as before, or give herself a structure worthy of what the centre had become. She looked for a partner who understood the technical side without forgetting that on the other side there are people in pain who just want to know when they can be seen.
The challenge
— The phone ringing during a session. The Bronte schedule that has no idea what's happening in Catania. Hours spent fitting appointments together instead of treating people, when treating people is exactly why that practice was founded.
Services provided and technologies used
What we chose to activate, and the tools we used to make it real.
SERVICES
Business Planning: 00 - Summary, 01 - Current Situation, 02 - Big Idea, 03 - Market Analysis, 06 - Branding, 07 - Marketing, 08 - Editorial Plan, 09 - Sales, 14 - Conclusions, Business Planning update.
Website & SEO: Website launch, UI/UX page design, Multilingual website translation, Legal notices and compliance, SEO & SGE setup, Automation flows, Content and page updates, Email/SMS marketing, CRM management.
Social media: Social profile setup (Meta, WhatsApp Business), Meta organic management, Meta paid management.
Design & Production: NFC display tag, Business cards, Brochures, Posters.
Tools & Analytics: Shopify, Cal.com, Google Business Profile, Google Search Console, Google Analytics 4, Google Merchant Center.
Consulting & Support: General consulting, Shopify consulting.
TECHNOLOGIES
Meta
WhatsApp Business
Shopify
Cal.com
Google
Behind every service, the right technology. Behind every choice, a strategy.
Results
We don't just measure what changes. We measure what lasts.
Today anyone looking for PhysioMove finds two separate calendars, one for Bronte and one for Catania, and books their session choosing date and time without calling anyone.
The practice also speaks to its patients in other languages, finds them again in its own records when they come back, and reaches those who haven't yet walked through the door. Dr. Pettinato, meanwhile, does what she does best: looking people in the eye and getting them moving again.
Madepossible by
Francesco De Pasquale― CEO
Floriana Gulino― Art Director
The Technical Team― Business Planning, Website & SEO, Social Media, Tools & Analytics, Consulting & Support