Rossi Ricambi has been selling home appliance spare parts since 1975, and today it has its own fast online shop, able to handle the same demand it has already won over on eBay.
Every brand has a story to tell. We listened to it, and we made it visible.
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About Rossi Ricambi
Rossi Ricambi is a family business in Venetico Marina, in the province of Messina, that has been selling home appliance spare parts since 1975: over 10,000 items, more than 70 brands handled, authorized service centre for several brands. That same demand has already taken it to sell a great deal on eBay, with a solid reputation and thousands of satisfied customers.
That strength, however, ran almost entirely through a marketplace that retained a share of every sale and kept the customer away from direct contact with the company. What was needed was a shop of its own, able to handle the same demand. Hence the work with MADE IN VISION on the new Shopify site and the management tools.
The challenge
— Every part found, every customer coming back to buy, every five-star review told the same story: demand for Rossi Ricambi was there, strong and real. But most of that value went through eBay, where every sale left a commission behind and the customer stayed a name that never came knocking directly.
Services provided and technologies used
What we chose to activate, and the tools we used to make it real.
Social media: Social profile setup (Meta, WhatsApp Business).
Design & Production: NFC display tag, Posters.
Tools & Analytics: Shopify, Iubenda, Google Business Profile, Google Search Console, Google Analytics 4, Google Merchant Center.
Consulting & Support: General consulting, Shopify consulting, Social Media Marketing consulting.
TECHNOLOGIES
Meta
WhatsApp Business
Shopify
Iubenda
Google
Behind every service, the right technology. Behind every choice, a strategy.
Results
We don't just measure what changes. We measure what lasts.
Today Rossi Ricambi has a shop entirely of its own, where anyone looking for a part selects appliance, brand and component and finds exactly what they need in just a few steps, with the same direct support as always, a WhatsApp message away.
The same demand that filled eBay now also has a home of its own, with no intermediaries between Rossi Ricambi and whoever is looking for the right part.
Madepossible by
Francesco De Pasquale― CEO
Floriana Gulino― Art Director
The Technical Team― Business Planning, Website & SEO, Social Media, Tools & Analytics, Consulting & Support