Who is Flower Designer?
Paola Faro is a florist with 15 years of experience in the Eastern Sicilian wedding industry, owner of a well-established local business in the Bronte area specializing in high-quality, personalized weddings.
The challenge was to elevate this consolidated artisanal expertise into a recognizable and attractive brand for the provincial marriage market, moving from local word-of-mouth visibility to a digital system that would generate qualified and systematic consultations.
The challenge
— A florist with 15 years of training and a huge wedding portfolio remained invisible online: local word of mouth failed to increase the number of consultations, and the lack of a consistent visual identity made it difficult to communicate the qualitative leap from standardized local competition.
SERVICES
- Business Planning: 00 - Summary, 01 - Current Situation, 02 - Big Idea, 03 - Market Analysis, 04 - Products/Services, 06 - Branding, 07 - Marketing, 08 - Editorial Plan, 09 - Sales, 14 - Conclusions.
- Social media: Social media profile setup (Meta, WhatsApp Business), Organic Meta management.
- Design & Production: NFC display tag.
- Tools & Analytics: Google Business Profile.
- Consulting: General consulting, Social Media Marketing consulting.
TECHNOLOGIES
- Meta
- WhatsApp Business
Results
Today, Flower Designer is more than just a flower shop in Bronte; it's the local, recognizable flower designer, with a consistent visual identity, an organic social media channel that generates consultations, and an ecosystemic offering that communicates premium positioning without forgetting Sicilian authenticity.
Thanks to
the merit of
Francesco De Pasquale― CEO
Floriana Gulino― Art Director
Michela Palamidesse― Social Media Manager
