Who is Flower Designer?
Paola Faro is a florist with 15 years of experience in the Eastern Sicilian wedding industry, owner of a well-established local business in the Bronte area specializing in high-quality, personalized weddings.
The challenge was to elevate this consolidated artisanal expertise into a recognizable and attractive brand for the provincial marriage market, moving from local word-of-mouth visibility to a digital system that would generate qualified and systematic consultations.
The challenge
— A florist with 15 years of training and a huge wedding portfolio remained invisible online: local word of mouth failed to increase the number of consultations, and the lack of a consistent visual identity made it difficult to communicate the qualitative leap from standardized local competition.
Services
- Business Planning
- Setup Meta social profiles
- Organic Management Meta
Technologies
Half
Results
Today, Flower Designer is more than just a flower shop in Bronte; it's the local, recognizable flower designer, with a consistent visual identity, an organic social media channel that generates consultations, and an ecosystemic offering that communicates premium positioning without forgetting Sicilian authenticity.
Awards
— Francesco De PasqualeCEO
— Annarita ParisiSocial Media Manager
— Floriana GulinoGraphic Designer
