In Bronte, the florist that customers have known for years now has a consistent online voice, with the same artisanal care she puts into every arrangement.
Every brand has a story to tell. We listened to it, and we made it visible.
We genuinely show what we built together. You can explore every detail live.
About Flower Designer
Flower Designer Paola Faro is an artisanal florist in Bronte, active for over fifteen years, specializing in floral arrangements for weddings and events, as well as home decorations. Among the distinctive elements of the work are Caltagirone ceramics and Muhà fragrance diffusers, chosen to complete every arrangement with the same care.
The reputation built in person, evidenced by the queue of customers on event days, remained confined to those who already knew the business. What was needed was a consistent social voice and materials with a precise identity to carry that same care beyond the shop. Hence the work with MADE IN VISION on branding, social media and materials.
The challenge
— Anyone who walked into the shop, or saw the arrangements at a wedding, immediately knew they were looking at work done with care. But anyone looking for a florist in Bronte without already knowing that name simply couldn't find her: a reputation built over years of work stayed shut inside the shop doors, invisible to whoever was searching online at that very moment.
Services provided and technologies used
What we chose to activate, and the tools we used to make it real.
SERVICES
Business Planning: 00 - Summary, 01 - Current Situation, 02 - Big Idea, 03 - Market Analysis, 06 - Branding, 07 - Marketing, 08 - Editorial Plan, 09 - Sales, 14 - Conclusions, Business Planning update.
Social media: Social profile setup (Meta, WhatsApp Business), Meta organic management.
Design & Production: NFC display tag, Business cards, Posters.
Tools & Analytics: Google Business Profile.
Consulting & Support: Dedicated WhatsApp group, General consulting, Social Media Marketing consulting.
TECHNOLOGIES
Meta
WhatsApp Business
Google
Behind every service, the right technology. Behind every choice, a strategy.
Results
We don't just measure what changes. We measure what lasts.
Today the same care you see in every arrangement can also be found online: a consistent social voice, materials with a precise identity to hand to clients, and a Google listing already set up as a first point of reference for anyone looking for a florist nearby.
The reputation built in the shop finally has an extension beyond those doors.
Madepossible by
Francesco De Pasquale― CEO
Floriana Gulino― Art Director
Daniele Oglialoro― Videographer
The Technical Team― Business Planning, Website & SEO, Social Media, Tools & Analytics, Consulting & Support
