Susanna Meli is a hairdresser and trainer, owner of a salon specializing in high-level treatments and styling. Her work as a trainer, backed by Goldwell and Oribe certifications, has led her to recognition that goes beyond the single salon, establishing her among colleagues across central and northern Italy.

That authority, however, remained concentrated on a single social channel, while much of the audience of colleagues and trainers that mattered most was elsewhere. What was needed was a method that would take the same work where it could generate more value. Hence the work with MADE IN VISION on branding, social media and the editorial plan.