Who is Sandra Lo Re hairdressers?
Sandra Lo Re Parrucchieri is a traditional beauty salon located in Bronte (CT), founded in 2015. Led by Sandra, a professional hairdresser specializing in women's hairstyling, hair treatments, and personalized beauty services, the salon serves local customers who appreciate a wellness experience and a welcoming environment.
Sandra's ambition was to amplify visibility beyond simple local word of mouth, communicating professionalism and style within the salon through digital channels where the new generation of customers seek beauty services.
To achieve this goal, we needed initial support to build a social media presence on Instagram and Facebook, and then professionally communicate special events through dedicated graphic posters.
The challenge
— Transforming years of artisanal experience and loyal clientele into a digital narrative that would attract new generations required a visual language and storytelling that the salon, focused on technical quality, had not yet developed internally.
SERVICES
- Business Planning: 06 - Branding.
- Social media: Social profile setup (Meta), Meta organic management.
- Design & Production: Posters.
- Tools & Analytics: Google Business Profile.
- Consulting: Social Media Marketing Consulting.
TECHNOLOGIES
- Meta
Results
MADE IN VISION's support gave Sandra the tools to start sharing her work: curated social media content showcasing her clients' transformations and event posters that convey professionalism.
The initial footprint left has allowed the salon to continue independently, maintaining a digital voice that is now more secure and present.
Thanks to
the merit of
Francesco De Pasquale— CEO
Floriana Gulino― Art Director
